What benefit does Frontier provide as an ultra low-cost carrier (ULCC)?

Frontier Airlines, as an ultra low-cost carrier (ULCC), primarily focuses on providing the lowest fares to its customers. This strategy is fundamental to its business model, which aims to attract customers who are primarily price-sensitive and seek to save on their travel expenses. By offering the lowest fare options, Frontier enables travelers to pay only for the services they need, while allowing them the choice to add on any extras, such as baggage fees or in-flight services, that are not included in the basic fare.

This approach helps Frontier to keep its operating costs and ticket prices low, appealing to a demographic that prefers lower initial costs even if it means sacrificing luxuries commonly found in traditional, full-service airlines. Thus, the emphasis on lowest fares stands out as the primary benefit of flying with Frontier, aligning with its role in the marketplace as an ultra low-cost carrier.