What is a critical aspect of the pricing strategy of ultra low-cost carriers?

The critical aspect of the pricing strategy of ultra low-cost carriers is the base rate with no additional hidden fees. This approach allows these airlines to attract budget-conscious travelers by presenting a straightforward and transparent pricing model. Ultra low-cost carriers typically offer a low base fare that covers only the basic transportation service, allowing consumers to understand exactly what they are paying for and to avoid surprises at the time of booking or check-in.

This strategy contrasts with traditional carriers that might include various services in the ticket price but can later lead to confusion for passengers regarding what they are actually entitled to. In focusing on an upfront base fare, ultra low-cost carriers position themselves as an economical choice, catered to those who want the lowest cost option and are willing to pay for additional services separately if needed. This transparency in pricing helps build trust and encourages customers to choose these airlines for their travel needs.