What is one reason passengers choose ultra low-cost carriers despite the additional fees?

Passengers are often attracted to ultra low-cost carriers primarily due to the lower base fare they offer. These airlines focus on providing lower ticket prices to appeal to budget-conscious travelers who may prioritize cost over additional services or amenities. By keeping operational costs low and unbundling their services, they can advertise significantly lower upfront prices compared to traditional carriers. This pricing strategy allows passengers to choose only the specific services they need, which can make air travel more accessible to those who are willing to forgo extras such as in-flight meals or additional baggage allowances.

This attraction to lower base fares is a key reason why travelers opt for these carriers, even though they are aware of potential extra charges. The other options do not effectively capture the primary motivation behind the choice to fly with ultra low-cost carriers, making them less relevant in this context.