What potential consequences do airlines face for non-compliance with the ACAA?

Airlines that fail to comply with the Air Carrier Access Act (ACAA) can face significant consequences, which include civil penalties, damage claims, and reputational harm. This is rooted in the ACAA's intention to protect the rights of individuals with disabilities and ensure that they have equal access to air travel.

Civil penalties can involve substantial fines imposed by regulatory agencies for violations, which serve both as a punishment and as a deterrent against future non-compliance. Additionally, individuals who believe they have been discriminated against due to a lack of compliance can file damage claims against the airline. This not only affects the airline financially but can also lead to legal fees and other costs associated with defending such claims.

Furthermore, non-compliance can severely harm an airline's reputation. Public perception is critical in the travel industry, and negative publicity related to discrimination or inadequate service for passengers with disabilities can lead to a loss of customer trust and reduced patronage. Airlines must therefore prioritize compliance with the ACAA to avoid these adverse outcomes, ensuring they maintain both their operational integrity and customer base.